CAREER
03- 2020 CREATIVE MANAGER BASIC APPAREL
Responsible for concept, visual identity and design development. Basic Apparel, is a GOTS certified womens wear brand offering sustainable everyday garments to the international middle price segment.
06- 2019 FOUNDER ASK X EMBLA
Exclusive womens wear, a classic collection of long lasting styles produced in Europe from high quality left over Italien fabrics.
05- 2018 – 2019 CREATIVE MANAGER NORSE PROJECTS
Responsible for development of the creative profile of norse projects women, as well as sustainable strategic improvements and new concepts for norse projects in general.
03- 2017 CO FOUNDER FAIR NOMAD SOCIETY
Lifestyle concept store, with focus on design and sustainable products. Situated in the heart of Copenhagen.
06- 2014 – 2017 BRAND & CREATIVE MANAGER BECKSÖNDERGAARD
Turnover: 100 Million DKK. worldwide sellingpoints: 1400
Responsible for concept, marketing and design profile.
Developing Becksöndergaard to a full accessory concept with main focus on scarves and leather bags extended with capsules as raingear, x-mas gifts, knit accessories and beach wear including bikinis, towels, tuniques, summerhats, sandals and beach bags.
Creative responsible for development of the Becksöndergaard webshop and shop concept used for retail-stores, travel retail and consignments.
Responsible for visual concept and sales material, concept for fairs and pop-up events, special collaborations as Coca Cola collections, launched in Colette Paris 2015 and Ole Yde fashion show in Paris 2015, styled with Becksöndergaard bags and scarfs.
In charge of extern PR. bureaus and contact to fashion and trade magasin as well as bloggers and stylists.
02-06 2014 SIGNAL
Design Consultant
01- 2014 – FOUNDER NOMAD LIVING
Interior design company
NOMAD Living home collection, designer handcrafted pieces from far-flung corners of the globe with a contemporary twist, a collection that evolves centuries-old traditional artisan techniques yet designed with a modern aesthetic. Sold at www.nomadliving.dk
10-12 2013 DESIGN SKOLEN KOLDING
Extern EXAM JUDGE
Guest lecturer
Lectures in welfare design, concept development, user and target group research.
Lectures in Collection development with inspiration from folklore, including brand profile mood-boards and presentation material
09-11 2013 IMITZ/JENSEN, BTX GROUP.
Concept & design consultant
Development of brand and consumer profile, description of brand DNA, consultant of design profile, visual marketing, price and product matrix.
2001-2013 PART TWO, IC COMPANYS A/S
Turnover: 250 Million DKK.
Worldwide selling points: 1000, as well as 40 retail stores.
Design Manager
Responsible for transforming the concept and brand DNA of PART TWO into a sophisticated and modern brand through strategic and operational management.
Established stylistic continuity and brand growth – 20 collections in row – by designing and presenting aesthetically and commercially strong collections.
Significant growth in company profits, from minus 35 Million DKK per year in 2001 to plus 50 million DKK per year from 2009 forward.
Developed a clear visual profile in marketing, retail shop concepts, and e-commerce layouts, which in 2012 resulted in visibility in both online and printed media worth 19 Million DKK.
1999-2001 SAMSØE & SAMSØE
Designer
Design of menswear collection and development of new women’s wear line, responsible for the look of visual material.
1994-1999 ICON
Founder & co-owner
Concept and design development of an independent fashion-forward women’s wear brand with sales in Scandinavia, UK & Japan.
Managed fabric sourcing, construction, production, sales, finance & marketing.
Partnership with Sarelli Ltd. UK, a production and sales company. Agent in Sweden.
1993-1997 FREELANCE
Exam Judge
Danish Design School in Kolding & Copenhagen.
Designer
Design of Spring and Fall collection 98 for TRANSIT, Italy.
Design of Spring and Fall collection 97 for T.A.M., Italy.
Design of Spring 96 and Fall 97 collection for IN-WEAR.
Design & Production
Design and production of a small collection for H&M.
Stylist
Stylist of music videos & commercials for NORDISK FILM.
1986-1993 RADIO CLOTHING COMPANY
Designer
Design and strategic planning of four Boy & Girl collections yearly, and development of a new jeans concept.
Product development of sales collections in Hong Kong, Italy & Portugal, as well as participation in presentations,
photo shoots & shows.
1985-1986 SCOOTER
Design
Design and sale of own label in Copenhagen-based shop, SCOOTER.
EDUCATION/COURSES
2010 IC COMPANYS Leadership Academy
Management & Execution, Franklin Covey.
1983-1985 KØBENHAVNS MODE & DESIGNSKOLE
1982 HERNING HØJSKOLE
Courses in photography, film, music & clothing.
1979-1981 VIBORG AMTSGYMNASIUM
Social science & language.
IT
MS Office.
LANGUAGES
Fluent Danish & English, basic French & German.
PERSONAL DATA
Born in Viborg 24.04.62
17 year-old daughter Celina.
I enjoy yoga, art & horse riding.
SOCIAL WORK
Volunteer work as guardian for an Afghan refugee girl.
Formerly support person for young ex-criminals.
REFERENCES
Will be provided upon request.
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Recommendations
ANDERS CLEEMAN, VICE PRESIDENT IC COMPANYS
PERNILLE SKRIVER HAS, AS DESIGN MANAGER FOR PART TWO, PLAYED AN INCREDIBLY IMPORTANT ROLE IN
OUR EFFORT TO CREATE THE SHARP PROFILE PART TWO HAS TODAY. WITHOUT HER PASSIONATE AND ENGAGED CREATIVITY, THE BRAND WOULD NOT HAVE SUCCEDED IN BECOMING WHAT IT IS TODAY.
DAVE ROONEY, COUNTRY SALES MANAGER U.K. PART TWO, IC COMPANYS
I’VE HAD THE PLEASURE TO WORK WITH PERNILLE SKRIVER FOR OVER 10 YEARS. DURING THAT PERIOD, PART TWO HAS GONE FROM BEING THE SMALLEST IC COMPANYS BRAND IN THE U.K. TO THE LARGEST. I BELIEVE MUCH OF THIS SUCCESS IS A CLEAR RESULT OF PERNILLE’S TALENT.
MICHAEL STOCKFLETH, COMMERCIAL DIRECTOR AT DYRBERG/KERN
I HAVE HAD THE PLEASURE OF WORKING CLOSELY WITH PERNILLE SKRIVER FOR THE LAST 4 TO 5 YEARS.
PERNILLE IS A VERY DETAIL-ORIENTED, HANDS-ON DESIGN MANAGER WHO IS NOT ONLY VERY STRONG IN THE DESIGN PROCESS, BUT UNDERSTANDS THE COMMERCIAL SIDE OF THE BUSINESS AS WELL. PERNILLE HAS PLAYED
A VITALLY IMPORTANT ROLE BOTH IN TRANSFORMING THE PREVIOUS OLD-FASHIONED PART TWO INTO A NEW
AND VIBRANT BRAND AND IN THE STRATEGIC PLANNING OF REPOSITIONING AND STRENGTHENING THE BRAND.